About
Our mission: Informing and engaging voters for a robust democracy.
Our vision: A future with confident and informed voters, where our democracy is a shared responsibility.
The guides.vote team creates nonpartisan, intensively researched voter guides to key elections across the United States, in both English and Spanish. The guides allow readers to make confident voting decisions with a clear understanding of the candidates’ positions and of what’s at stake in each election. By outlining the differences between candidates, our guides can help potential voters overcome misinformation, an overload of attack ads, or political cynicism. The guides help people get past the myth that it’s not worth voting because their vote won’t make a difference.
Our nonpartisan voters guides project began in 2012, as our Impact Summary describes. The guides were originally produced for students at hundreds of college campuses. Our campus partners have said the guides are crucial not only in helping students decide who to vote for, but also whether to vote at all. We became a separate organization in 2022, and we’ve expanded to distribute the guides through a wide variety of national and local partners, who get them into the hands of potential voters. Our partners include Ben & Jerry’s Ice Cream, Black Voters Matter, Civics Center, DoSomething, HeadCount, Mi Familia Vota, NAACP, Nonprofit VOTE, Patagonia, U.S. Vote Foundation, Vote.org, Youth Service America, and many others. Our campus partners include Andrew Goodman Foundation, Campus Vote Project, Rise, and individual colleges and universities.
